Having designed the original logo for Carter Wilde’s dog training business, I was later asked to create a new identity as the company expanded into a larger facility on a spacious farm and rebranded as Wilde Acres.

The redesigned logo honors the original mark by featuring Carter’s locally famous Belgian Malinois, Rhino, while introducing a second dog to represent the addition of boarding services and the company’s continued growth. To reflect the new rural setting, the design incorporates rustic elements such as tree silhouettes and raw edges around the logo, evoking the natural surroundings and open acreage of the farm. This approach maintained a sense of familiarity while evolving the brand to align with its expanded environment and offerings.