Developed a bold brand identity for a Maryland-based heavy equipment company specializing in excavation, trenching, and demolition. The design centers on a custom “R” featuring negative space that forms an excavator bucket, directly tying the logo to the company’s profession. A cherry red primary color with golden yellow accents was requested by the client to align with the Maryland flag and existing fleet of vehicles and equipment. Montserrat, a clean geometric sans serif, was selected for its versatility and universal usability. The result is a strong, professional identity that reflects the company’s commitment to service and industry expertise.